Wednesday, May 1, 2019
Chap 11 Video Harley Davidson Essay Example | Topics and Well Written Essays - 250 words
Chap 11 Video Harley Davidson - probe ExampleThe internet is only enhancing the ability of customers of getting information to discuss with the sales agents. Vehicles sales argon upraised when shoppers have information available to them (Finlay, 2010).The use of integrated marketing communication can parent the ability of a company to provide valuable information to its customers. Integrated marketing information ensures all forms of communication and messages are linked together (Multimediamarketing, 2009).Hal Harley could improve the relationship with its customers after the sale using a variety of different methods. Customer service is one of the most important parts of your companys overall scheme to conducting business (Haycox, 2011). The firm can offer its new customers that purchase a motorcycle a subscription to a bikers club. The subscription would enable the company the ability to perform primary research by offering questionnaires to the customers. The questionnaires would be included inside a free monthly magazine. The information retrieved from the questionnaires can be used to enhance the customer service function of the company.Finlay, S. (2010). Internet Shoppers Get Lots of Vehicle Info in proceeding from Responselogix. Retrieved February 15, 2012 from
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