Strategy of Google Company

Introduction Google Company was started in 1996 by two computer science graduates from Stanford University. The two graduates developed the search engine and named it Back Rub. One year later, the search engine had gained popularity among the Silicon Valley Internet Users.Advertising We will write a custom case study sample on Strategy of Google Company specifically for you for only $16.05 $11/page Learn More They changed the name from Back and Rub to Google in 1998. Since then, this company has experienced a massive growth in the internet industry. It was ranked the best search engine in the world. The company recently launched a mailing system, G-mail, which would allow its users to send and receive emails, share pictures and many other services that other industry players had not come up with in this industry. It has the largest market share, with a market growth that has remained positively skewed for the last ten years. Currently, the company has pa rtnered with a number of mobile telephone manufactures to develop internet enabled phones. This has earned it a lot of revenue. In 2006, it acquired YouTube as a strategy to expand its market share and sources of revenue. Through this, the company has become the largest internet advertiser, earning it more income. The management entered into alliance with Logitech, Sony, Adobe and DISH Network to develop Google TV. This would provide users with television channels and recorded programs on demand. SWOT Analysis This company can best be analyzed through SWOT analysis. Kotler and Armstrong (2010) note that this brings to focus a competitive advantage of a firm. The company has several strengths that make it maintain its market lead. This company has had time to expand its financial base. As at December 31, 2009, the company had an asset base of $40,496,477. This huge financial strength makes it easy to effectively compete in the market. The company has the widest geographical coverage than any other search engine. It was rated the best search engine in 2010. Its mailing system has been rated as the most reliable in the world, outsmarting some of the traditional players like yahoo. Its acquisition of YouTube has made it able to attract advertising firms, making it increase its market share. The company has a team of highly innovative employees. This has seen it develop some products that are widely accepted in the market. However, the company has some weaknesses that have limited its ability to expand at a rate that had been predicted by the management. One major weakness of this company is its inability to control spammers. Through the advertisements made by the customers, a good number are fraudsters. This has seen many of the Google’s customers complain because of the loss from this. Its aggression into the mobile telephone sector may also jeopardize its ability to concentrate in other sectors.Advertising Looking for case study on business economic s? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are several opportunities that exist for this company in the world market. Its partnership with Logitech, Sony, Intel, DISH Network and Adobe to provide programmed television services introduces it into a new industry that will enable it attract more customers to its current base. It also has the opportunity to attract Smartphone companies in developing other new models of phones. The main threat of this company is the competing firms in this market. Firms like yahoo, Ask, Facebook, Tweeter and Flickr are eating into the market share of this company. Other external threats include hackers who are able to hijack in the system and interfere with the normal operations of this firm. References Kotler, P., Armstrong, G. (2010). Principles of Marketing. 13th Ed. New Jersey: Pearson Education Press. This case study on Strategy of Google Company was written and submitted by user Ramon A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Sermon

The Slippery Slope Twelve disciples, along with a multitude of people, gathered upon a hillside to hear Jesus of Nazareth speak. What they heard was both profound and amazing; it conflicted with everything they’d been taught. They had come to see miracles, to be healed and to be comforted; not necessarily to be corrected, as only a father could do. Jesus Christ took on this daunting task and through his divine wisdom was able to overcome the impossible. He had a plan, as recorded by St. Matthew, one of the twelve. The Sermon on the Mount was more than a Sunday chat, it was about gaining trust, instruction on proper living and the discipline of forgiveness. Jesus’ first order of business was to comfort those assembled and to build trust. In all likelihood, many of those present were the poor and downtrodden from all around the neighboring townships of Judea. Jesus accomplished this by preaching the way of blessing commonly referred to as the Beattitudes. For example, â€Å"Blessed are the peacemakers: for they shall be called the children of God.† The blessing Jesus spoke of would not require money, or power, or authority; the blessing he offered would be free for those willing to follow his instructions. In exchange for their obedience, god would reward them, but more importantly it said, â€Å"God is your father!† This message of hope and the way in which Jesus spoke with authority would undoubtedly win over many of those whose hearts were hardened. After gaining their trust, Jesus continued with many examples of Proper Christian living. The religious leaders of that time had instructed the people incorrectly and in many ways contrary to what they were now hearing. One such example of this is found in chapter 5:38 where Jesus states, â€Å"Ye have heard that it has been said, an eye for an eye, and a tooth for a tooth: ..but whosoever shall smite thee on they right cheek, turn to him the other also.† Again, a few sentences lat... Free Essays on Sermon Free Essays on Sermon The Slippery Slope Twelve disciples, along with a multitude of people, gathered upon a hillside to hear Jesus of Nazareth speak. What they heard was both profound and amazing; it conflicted with everything they’d been taught. They had come to see miracles, to be healed and to be comforted; not necessarily to be corrected, as only a father could do. Jesus Christ took on this daunting task and through his divine wisdom was able to overcome the impossible. He had a plan, as recorded by St. Matthew, one of the twelve. The Sermon on the Mount was more than a Sunday chat, it was about gaining trust, instruction on proper living and the discipline of forgiveness. Jesus’ first order of business was to comfort those assembled and to build trust. In all likelihood, many of those present were the poor and downtrodden from all around the neighboring townships of Judea. Jesus accomplished this by preaching the way of blessing commonly referred to as the Beattitudes. For example, â€Å"Blessed are the peacemakers: for they shall be called the children of God.† The blessing Jesus spoke of would not require money, or power, or authority; the blessing he offered would be free for those willing to follow his instructions. In exchange for their obedience, god would reward them, but more importantly it said, â€Å"God is your father!† This message of hope and the way in which Jesus spoke with authority would undoubtedly win over many of those whose hearts were hardened. After gaining their trust, Jesus continued with many examples of Proper Christian living. The religious leaders of that time had instructed the people incorrectly and in many ways contrary to what they were now hearing. One such example of this is found in chapter 5:38 where Jesus states, â€Å"Ye have heard that it has been said, an eye for an eye, and a tooth for a tooth: ..but whosoever shall smite thee on they right cheek, turn to him the other also.† Again, a few sentences lat...

Assess the importance of the counterfactual in merger assessment Essay

Assess the importance of the counterfactual in merger assessment - Essay Example However, not all mergers and acquisitions have been allowed to prosper particularly if it is found to prevent, restrict and distort competition and more importantly, if it would create or strengthen dominant position. Mergers or acquisitions are therefore assessed if it would significantly impede effective competition for being anti-competitive or strengthens dominance—thus an inquiry shall be made by the competition authorities to determine its impact on the market whether competition is still functioning effectively despite the merger or acquisition and the same is beneficial to the public in general. Competition laws to regulate merger and/or acquisition activities were legislated amongst the Member States of the European Union2 while Member States were mandated to enact national competition laws3 to synchronize the procedures to be followed in determining the validity of the merger and/or acquisition as well as to evaluate if the mergers and/or acquisitions are in accordan ce with the competition standards that encourage healthy competition and more importantly, do not significantly lessen competition. ... The primary task of this paper is to determine whether it is necessary for the competition authorities in the conduct of its investigation to allow or reject merger and/or acquisition to make assumptions and go beyond the facts and circumstances submitted by the merging entities to determine whether market competition is in force? It shall likewise be the task of this paper to determine the feasibility of making the hypothesis and the resulting conclusion as basis for sustaining or rejecting mergers or acquisitions? Furthermore, it shall be the task of this paper to determine if counterfactuals are indeed imperative to adjudge if a merger or acquisition significantly lessens competition (SLC) or not? And lastly, to determine whether the use of hypothesis or counterfactual circumstances to support an anti-competitive finding is congruent with the general legal precepts that decisions should be based on actual facts availing and as supported by evidence. Before this paper shall tackle the import of counterfactuals in resolving competition issues, it is necessary to revisit the historical and legal perspective of competition edicts including the jurisprudential pronouncements of both the European Courts of Justice (ECJ) and the national courts so that the spirit and letter of these legislations may be understood and applied properly in arriving at a logical conclusion—whether it is indeed beneficial or futile in competition analysis. State intervention on matters relating to the conduct of business is not a new concept. Under this jurisdiction, the general rule is that freedom to trade or conduct business cannot be curtailed or restrained unless the transaction is fraught with unreasonable

Exploring Song Essay Example | Topics and Well Written Essays - 1000 words

Exploring Song - Essay Example This paper is an analysis of the poem, â€Å"Dear March, Come In!† in a musical setting. It will explain the choices made in order to place the song in a musical setting. It will then compare the poem with a recorded version of the song, â€Å"Dream Variations† and finally draw conclusions on whether there were any effects of the recorded version of the song to the poem. Part I: Poem Analysis in a Musical Setting The poem, â€Å"Dear March, Come In!† is a cheerful song, one in which the author expresses joy and happiness in the arrival of the month of March. In the poem, the speaker, while expressing his joy to the arrival of March, uses different expressions and words to explain his feelings. In a musical setting, I would use the through-composed form of music in order to express these feelings of the speaker. Since through-composed form contains different music for every stanza, and the poem has different ideas and mixed feelings in the various stanzas, then, t his would be the best way to go about the song. In a musical setting, using the correct singers, combined with the right instruments is the best way of creating the best record song. In a musical setting, due to the high range of the poem, I would use singers with a high range of voice, signifying the mood of the song, which is cheerful. As the song starts, I would use baritone, which is the voice falling between tenor and bass. Coupling this with tenor, which is the highest male voice, I would get a good combination expressing the speaker’s feelings in the song. The entire sing would then have a rich tenor. However, there would be the harmony in the singer’s voices in the last stanza. These, combined with the piano, a saxophone and a violin would blend well enough to make a great piece. While creating a musical setting of the poem, I would use a number of musical elements in order to get the right combination and come up with a great piece. Texture in a song, often re garded as the density, thickness, range, or width between the lowest and the highest pitches, determines the relationship between the various voices in a particular song (Stein 64). A song texture comprises of the monophony, homophony or polyphony. While monophony describes a clear text setting, polyphony describes a less clear setting. Since the poem, â€Å"Dear March, Come In!† has a clear text setting, I would use monophony in the first and second stanzas, but later switch briefly to homophony at the beginning of the third stanza to the line, â€Å"As soon as you have come†, but pick up homophony from the line, â€Å"That blame is just as dear as praise.† Tone in a song describes the system or the language of music, describing the hierarchical relationship between the pitch, based on the key centre. Tone in a song could be either happy or sad (Rumery web). In a musical setting of the poem, â€Å"Dear March, Come In†, there are tonal variations in the v erses, as the singer expresses his emotions to March. At the beginning, the author indicates a cheerful tone, one that shows delight and the happiness of the singer, in celebration of March. However, after the stay and April knocks on the door, the author shows reluctance in opening the door. This shows some of sadness, after realizing that match is about to leave. Analysis and Comparison After listening to the recorded version of the song, it is possible to draw a number of conclusions.

Curriculum Development Coursework Example | Topics and Well Written Essays - 1250 words

Curriculum Development - Coursework Example In short, the state of flux that our world experiences is not confined to any one particular sector. As such, it is not with any sense of shock or concern that it is admitted that the very same forces which provide such a radical level of change within the other sectors that have thus far been discussed work together to effect a high level of change on the way in which education is administered and curriculum is generated within the current model. Accordingly, this brief analysis will consider the means by which education and curriculum Naturally when one raises the issue of the key ways in which education and the associated curriculum that goes along with it, the issue of changes in funding and the impact that the global financial crisis and other potential reductions in the future may potentially have become issues of primary importance. As has been seen, the global effect of the economic crisis has seen nearly every state within the world system seek to cut costs and find ways in which to balance budgets that are oftentimes already in the red ink. As such, education is oftentimes the â€Å"low lying fruit† which is robbed, delayed, or outright ignored as a means of addressing other key concerns that legislatures have at any given point in time (Virtue et al 2009). As such, this reactionary response to education and the funding that provides the mainstay of its efforts is both shortsighted and counterproductive in the long term. The ebb and flow of budgets and the cash flow of a given economic system is a perennial construct of the current world system; however, reacting in such a way and seeking to cut funding to education in order to balance budgets or seek to meet a certain benchmark is as short sighted as it is willfully ignorant. Although it has been stated ad infinitum, expense and investment in education is indeed an investment in the future. As such, cutting short on such an investment will certainly translate to a reduced yield on such an inve stment in the future. Running alongside the cost equation is the fact that extraordinarily rapidly changing technology has raised the cost of education far beyond what it was only a few brief years ago (Marshall 2011). This has occurred for a number of reasons. Firstly, the technology that educators require in order to present the material to their classrooms is seemingly continually antiquated and requires constant upfit to keep it within the current generation. Secondly, extra expense is also required in order to teach emergent technologies and courses to students in the form of extra electives. Likewise, all of these factors compound the force an ever increasing number of textbooks, course material, and educator’s resources to be updated, reprinted, and re-approached at an ever faster pace. The costs notwithstanding, such a necessity puts a severe strain on both the educator and the student as the pace and scope of the education seemingly becomes more and more frenetic eac h and every year (Fahey 2012). As a way to minimize this eventuality, this brief analysis will consider some of the ways that educators can attempt to approach these issues without chasing after the newest technology to get the point across or seeking to rapidly and/or incessantly alter the curriculum in order to engage the students with the most cutting edge ideas and trends in

Customers Needs of Marks and Spencer

Customers Needs of Marks and Spencer Introduction of Marks and Spencer In 1998, Marks and Spencer became the first British retailer to make a pre- tax profit over  £1 billion, but a few years later it plunged into a crisis which lasted for several years. They cant meet the customer expectations and need longer lead time on the production. However, after changing their company CEO, Marks and Spencer started improve due to a substantial number of changes in operation management. It included dynamic and cheaper supply chain, improve the products design and quality, and good identification and service of market segments. 1.1 The identification of different customer needs on MS clothing ranges Marks and Spencers (MS) has divided into three types of clothing ranges that are Perfect and Classic range, the Autograph range, and he Per Una range. Each range has been developed to a different target segment customer of the women clothing market. Marks and Spencer must identify what their customer needs to meet their customer expectations and improve the products. Customers will tend to judge the products and services according to their judgement to compare the price, quality, promotions, values, and pre and post services together with competitors to determine which brand they like. Marks and Spencer using the demographic segmentation to identify what their customer needs. Mark and Spencer target their customers by age, gender, income, social class, and the others. This is because customers will change their needs and wants anytime. So that, Marks and Spencer should be aware this issue occurs. 1.2 Customer Needs Customer needs is to meet the customer expectations or customer needs and wants. We need to do the market research to find out what products the customer likes and identifies emerging opportunities (No author, 2011). The products can influence the customer needs and wants such as the price, location, design, culture, and the others. 1.3 Perfect and Classic Ranges The Perfect and Classic ranges are aimed to serve the core customers of Marks and Spencer. Marks and Spencer core customers are target under 35 to 55 year old men and women. Perfect collection is designed the clothing in basic and simple way and they include plain, white shirts, black roll-neck sweaters and jeans. The clothing must be machine washable, non-iron, and tumble-dry friendly for the busy lifestyle customers. These range customers who is looking for appreciate practical, good quality, and value at reasonable priced. Besides, the design must be timeless that means the design not outdated from time to time. The Classic Collection was aimed at more mature customer and tends to serve into different style such as smart, elegant, and confident style for their customers. The designs for these ranges are limited and ensure the customers can find their suitable clothes. 1.3.1 Age and Gender Perfect and Classic Range in Marks and Spencer their core customers are target under 33 to 55 year men and women. Marks and Spencer must determine these range customers what are their age and gender before designing the clothes. This is because easier for the designer designing the clothes. 1.3.2 Income and Social Class Income and social class can show a customer buying behavior. As we can see, Perfect and Classic range customers their income and social class not so high. Therefore, they required appreciate practical, good quality, and value at reasonable priced. Marks and Spencer must meet their customer expectations. 1.4 Autograph Range The Autograph range was launched in the spring and summer in year 2000 and it is a new seasonal range. This range is to bring cutting-edge design to wider the audience within a unique environment. These range designs were done by Julien Macdonald, Philip Treacy, and Sonja Nuttall who are the recruiting best designers in Marks and Spencer. This design was developed a range of clothes, men and women accessories. It is providing a more up-market range of clothes for Marks and Spencer core market. Autograph range brings the top designer collection to Market and Spencer customers at high street prices, within a designer boutique environment. However, in the autograph range limited to spring and summer range with merely 60 colours style every season. Autograph range designs a bit like formal wear or elegant clothing. For example, the elegant clothing can wear to work or shopping. 1.4.1 Income and Social Class As we know, Marks and Spencer Autograph range products are more expensive. Their customers are willing to spend their money to purchase the luxury products. It shown that, Autograph range customers have high income and high social class. 1.5 Per Una Range Per Una range was launched on 28 September 2001. Per Una range target customers were the fashion-conscious women aged between 25 to 35 year old, sizes 8-18. This collection is providing the high quality materials and the designs are the latest trends design. Besides, the products of Per Una range sold under limited edition, which makes the products unique in the market. Besides that, the prices were 10% more expensive than other Marks and Spencer ranges. 1.5.1 Age and Gender For age and gender in Per Una range, Marks and Spencer their target customers are under the aged between 25 to 35 fashion-conscious young lady. Around this aged ladies like to buy the trendy or fashion clothes especially the limited edition because its very unique and small quantity in the market. So, the Marks and Spencer designer must identify their age range to design the limited edition clothing for the customers. 1.5.2 Income and Social Class In the new generation, most of the young ladies liked to show how rich they are or their social level. Per Una range are very suitable for the ladies who like to buy the trendy or fashion clothes especially limited edition to show out their social level and how rich they are. Identification and explanation of order winners and qualifiers In Marks and Spencer, they are very clear on their order winners as well as their order qualifier. Marks and Spencer as the top retailer in UK, the order winners and order qualifier for each range are identified. This can make the customers perceived the clothing produced by Marks and Spencer is high quality and competitive prices meet their customer expectations. In Marks and Spencer, each range clothing has different order winners and order qualifier to target different customers in UK. 2.1 Order Winners Order winners are those competitive characteristics that cause a firms customers to choose that firms goods and services over those of its competitors. It can be considered to be competitive advantage for the firm. It usually focuses on rarely more than two of the following strategic initiative. It included price or cost, delivery speed, delivery reliability, quality, product design, flexibility, brand image, and after-market service (No author, 2008). 2.2 Order Qualifier Order qualifiers are those competitive characteristics that a firm must show to be viable competitor in the marketplace (No author, 2008). The firm is responsible for providing the order winners and order qualifier that enable the products to win orders in the marketplace. This process must start with the corporate strategy and help the firm to continue operating or to wins the customers business (Hill, 2000). The order winners and qualifiers are both specific in market and time. They work in different combinations such as different market and different target customers. Therefore, the customer needs are the key factor that influence the order winners and order qualifiers principle makeover (Nemetz-Mills, 2001). 2.3 The correlation and influences of order winners and qualifiers in MS clothing ranges. Perfect and Classic Ranges Autograph Ranges Per Una Ranges Product Range The range is limited to its classical style and return to basics trend The range is based on designer wear trend and available at selected boutique store The range is focused on high quality and fashion trend design Design Changes The design standardise with multifunctional clothing The design is seasonal range and focus on spring and summer The design of its product is latest trend and changes monthly Price Value at reasonable pricing High street pricing High street style at affordable pricing, 10% more expensive than other MS ranges Quality High quality and functional clothing High quality, based on the summer and spring trends High quality, limited edition and trend designs Sales Volume [SKU] Large volume Limited and available at the selected boutique store Very small volume and limited edition Order Winners The reliability of its product functional from wash to tumble-dry High quality and clothing design ranges based on seasonal trends The design based on its design and appearance and its limited edition trends Order Qualifiers It focusing for quality and value at reasonable pricing It focusing on its competitive high street pricing of it clothing range Affordable price and high quality Operations Priorities The operations prioritised on its clothes cost The operations prioritised on its clothes quality The operations prioritised on its rapid and flexibility changes of it clothes trends 2.4 Perfect and Classic Ranges Perfect and Classic ranges are emphasise to standard design that mean the fashion is not the out-dated design or timelessness design. Perfect Collection customer who is looking for appreciate practical, good quality, and value at reasonable priced. This collection is carrying on Marks and Spencer tradition of reliability and buying experience and the sourcing is more low cost producers. Classic Collection is focusing on more mature customers. The design for these ranges are timeless and not just the latest fashion. It is to ensure the customers can find the suitable products. 2.5 Autograph Range The Autograph range is design the clothing on seasonal range that are spring and summer. Besides, it is offering exclusive collection of products on high street prices. The OWC comprises of the product more stylish, designer boutique, service package, store layout, and high street pricing. Moreover, quality control (QC) is very important to control the product quality. Marks and Spencer has obtained the products for the suppliers who have strengths in product or material development (Harrison Pavitt, 2003). 2.6 Per Una Range Per Una range is aimed to serve the target customers aged between 25 to 35 year old women who are fashion- conscious. This collection was provided the high quality materials, latest trends, individual cuts, fanatical attention to detail, and ease of shopping (Harrison Pavitt, 2003). Besides, the collection was sold under limited edition and the design changes in monthly. So that, the prices was 10% more expensive than other MS ranges. The operations prioritised on its rapid and flexibility changes of it clothes trends. Polar Diagram approach assessment and comparisons of different operations performance in MS clothing ranges. 3.1 Polar Diagram Tabulation Table Perfect and Classic Ranges Autograph Ranges Per Una Ranges Quality 4 5 5 Speed 5 3 2 Dependability 3 4 5 Flexibility 5 3 2 Cost 3 4 5 The polar diagram above represented the five performance objectives of Marks and Spencer. Marks and Spencer must know the different of the clothing ranges and analyse it. 3.2 Perfect and Classic Ranges Perfect and Classic range should emphasis on flexibility, and speed because it get the highest scored in polar diagram. 3.2.1 Flexibility Flexibility means that Marks and Spencer able to innovate the product and design the latest trends. This is because Perfect and Classic collection can be more fashion. 3.2.2 Speed Speed means the rate of response and delivers on time to the customers. It shows that how Marks and Spencer organisation communicate with the customers. From the polar diagram above, Perfect and Classic ranges get the highest scored in terms of speed. This is because all the products design are returns into simple and basics. So, the produces and deliver time will not be longer. 3.3 Autograph Range Marks and Spencer should look into the quality to enable the Autograph range can compete in high street market. 3.3.1 Quality Good quality is essential to maintain Marks and Spencer brands image. From the polar diagram above, Autograph and Per Una ranges get the highest scored in quality. It is due to Marks and Spencer has high quality control. 3.4 Per Una Range Marks and Spencer should emphasis on dependability and cost in Per Una range because it is the limited edition and the prices more expensive that other ranges. 3.4.1 Dependability Dependability refers to the reliability of the products. In Per Una range, it scored top among other ranges. The design is latest trends and limited edition and reliability products. In this range, Marks and Spencer targeted the fashion-conscious young women between 25 to 35 years old. 3.4.2 Cost In this area, Per Una range get the highest scored among other ranges. This is because these range design are limited edition, changes monthly and need to produce in high quality. Therefore, the production cost will more expensive than other ranges. Appendix 4.1 Appendix A Logo Company and Products Logo Previous Marks and Spencer Logo New Marks and Spencer Logo presented in 2004 Per Unas logo, three heart shapes 4.2 Appendix B Three Ranges Clothing 4.2.1 Classic Collection Classic Collection Pure Cotton Swirl Classic Collection Floral Border Neckline Jersey Top Dress with Scarf Classic Collection Large Collar Classic Collection Front Belt Pull Ruched Jacket On Trousers 4.2.2 Autograph Range Autograph Shower Resistant Trench Autograph Exclusive Pure Silk Floral Coat with Belt Dress with Belt Autograph Cotton Rich Crochet Autograph Pure Silk Paisley Print Lace Waistcoat Top 4.2.3 Per Una Range Per Una Pure Linen Bold Stripe Per Una Linen Blend Floral Prom Dress Appliquà © Shift Dress Per Una Crossover V-Neck Zebra Per Una Pure Cotton Tie Dye Print dress Camisole Top

Comparative Study of Ipil-Ipil and Kakawate Leaves

A. Background of the Study Being a third world country, the Philippines should be able to find ways which are economical and environment – friendly through means of agricultural marketing to increase the nation’s income. Poultry is one of the main products being marketed since this is one of the main sources of protein aside from fish. The native chickens are also the most being raised in poultry farms for they take the least time to hatch eggs (21 days). The native hen lays eggs day after day until no eggs remain within her and start to incubate them on the last day of laying. This is not included in the 21 day incubation process meaning it will take a longer time before the eggs will be able to hatch. In hatching chicken eggs, there are certain factors that affect the development of the embryo such as the handling, the room temperature, the incubator temperature, the humidity and the ventilation. To save more time and energy, we would use improvised incubators wherein all the eggs being laid on the same day would be incubated immediately. Incubators are apparatuses in which environmental conditions, such as temperature and humidity, can be controlled, and often used for growing bacterial cultures, hatching eggs artificially. In this case, we would use wooden boxes as incubators since wood is a natural insulator that traps the heat inside because of its .B. Statement of the Problem In the Philippines, we mainly use poultry as a source of food which is rich in protein. The hens lay eggs in a successive pattern wherein they are laid day after day. And the hens will not incubate the egg until the said pattern of laying eggs is done. In other cases, there are no other broody hens at the same time thus, taking more time before starting incubation. To speed up the incubation process, the eggs laid on a certain day will be gathered into a hatching box and will be hatched from another source of heat which is required for the incubation processs.The resea rchers found out that decomposing leaves that were rich in nitrogen content, crude fiber and crude protein, release a great amount of heat which is also applicable in the angiogenesis of chicken embryo. The major problem is determining if ipil – ipil leaves (Leucaenaleucocephala) can be an effective regulator as kakawate leaves(Gliricidiasepium) are in the angiogenesis of chicken embryo after conducting the comparative study.C. Significance of the Study The significance of this study is to gather data on the effectiveness of both leaves for angiogenesis. Knowing which leaves are effective will lead to application throughout the nation and so, causing more reproduction of chicks, which are then used to reproduce into greater numbers in a shorter span of time which will help the country's economy since these poultry are in demand.D. Scope and Limitations The study covers the effectiveness of both leaves for angiogenesis of chicken embryo. The researchers will also study which l eaves can simulate faster angiogenesis for chicken embryo by taking the weights of each egg in each cubicle before and after putting it in the hatching box and by taking the air temperature of the box with the tip of the thermometer bulb just below the tip top of the eggs. The researchers limited this research to the angiogenesis of chicken embryo only, which means from the newly laid eggs up to 5 days.E. Definition of Terms Air cell – a pocket of air located in the large end of the egg, between the membrane and shell Angiogenesis– n.the physiological process through which new blood vessels form from pre-existing vessels. Candling–n. the examination of the contents of the eggs using a shielded light in a darkened area Crude protein – n. a mixture of true protein and nonprotein nitrogen in a food; indicates the capacity of a feed to meet an animal's protein need Crude fiber – n. the chiefly cellulose material obtained as a residue in the chemical an alysis of vegetable substance Humidity– n. the amount of water vapors in the airIncubator – n. an apparatus in which environmental conditions, such as temperature and humidity, can be controlled, often used for growing bacterial cultures, hatching eggs artificially, or providing suitable conditions for a chemical or biological reaction Incubation–n. the maintenance of eggs, organisms, or living tissue at optimal environmental conditions for growth and development Poultry – n. domestic fowls, such as chickens, turkeys, ducks, or geese, raised for meat or eggsChapter II Review of Related Literature AngiogenesisAngiogenesis is the physiological process through which new blood vessels form from pre-existing vessels. This is distinct from vasculogenesis, which is the de novo formation of endothelial cells from mesoderm cell precursors. The first vessels in the developing embryo form through vasculogenesis, after which angiogenesis is responsible for most, if n ot all, blood vessel growth during development and in disease. GliricidiasepiumGliricidiasepium is also used for its medicinal and insect repellent properties. Farmers in Latin America often wash their livestock with a paste made of crushed G. sepium leaves to ward off torsalos. In the Philippines, the extract obtained from its leaves is used to remove external parasites.Integrin Integrins are transmembrane receptors that mediate the attachment between a cell and its surroundings, such as other cells or the extracellular matrix (ECM). In signal transduction, integrins pass information about the chemical composition and mechanical status of the ECM into the cell. Therefore, in  addition to transmitting mechanical forces across otherwise vulnerable membranes, they are involved in cell signaling and the regulation of cell cycle, shape, and motility. LeucaenaleucocephalaLeucaenaleucocephala is a small, fast-growing mimosoid tree native to southern Mexico and northern Central America ( Belize and Guatemala), but is now naturalized throughout the tropics. Common names include white leadtree, jumbay, and white popinac. The specific name is derived from the Greek words ÃŽ »ÃŽ µÃâ€¦ÃŽ ºÃÅ', meaning â€Å"white†, and ÃŽ ºÃŽ ­Ãâ€ ÃŽ ±ÃŽ »ÃŽ ¿Ãâ€š, meaning â€Å"head†, referring to its flowers. It is known as Subabool in India. L. leucocephala is used for a variety of purposes, such as firewood, fiber and livestock fodder.TanninTannin (also known as vegetable tannin, natural organic tannins or sometimes tannoid, i.e. a type of biomolecule, as opposed to modern synthetic tannin) is an astringent, bitter plant polyphenolic compound that binds to and precipitates proteins and various other organic compounds including amino acids and alkaloids.

Personal Identity and Mind Essay

From the Latin word â€Å"duo†, or two, dualism seeks to explain the relationship between the mind and body. Put simply, it purports that mind and body are categorically distinct and separate from each other and, thus, can not be reduced to each other in any way. In order to understand this theory better, we take into account all the external stimuli received by our sensory organs that bring about changes in our mental state. As a result, our body starts to feel sensation/s. Note that whenever our bodies feel sensation, be it pleasant or unpleasant, it drives it to move or act in a certain way. For instance, we crave for fried chicken and suddenly smell the aroma of fried chicken wafting through the air, and hear the cracklings of chicken being fried. Suppose, this dish is served to you, your body then starts to move towards the dish and start eating. It appears therefore, that there is interaction between mind and body in such a way that physical events cause mental events and mental events cause physical events. In the case of Captain Picard, regardless of the fact that his body and brains were just â€Å"exact replicas† of his previous self, his mind and body are still considered as two distinct and separate entities. His body or physical state will function in a way that may interact with hid mind but will still remain its distinction as separate entities. This is the contention of property dualism, which claims that although there may not be a distinction in substance, mental and physical properties are still categorically distinct, and not reducible to each other. Captain Picard’s mind state will change upon receiving external stimuli and from there, his body will start to feel sensation that will goad it to act in a certain way. Yet, both are separate entities. According to mind-brain identity theory, Picard’s mental states are each identical to his brain states. What does this mean? How would the identity theorist respond to the argument you provided for dualism? In contrast to dualism, the mind-brain identity theory asserts that mental states are identical with brain states. The theory further asserts that for every mental state, there is a brain-state with which it is identical. For instance, â€Å"every pain event is identical with the C-fibers firing. † (â€Å"Mind-brain Identity Theory†) The same article attempts to explain this theory further by providing details about the physiological functions of the brain and relating it to the said theory, thus: The main support for mind-brain identity theory is the phenomenon of localization. Mental events appear to be associated with specific parts of the brain. Mental activity appears to be localized in identifiable areas of the brain. This is shown by the fact that inhibiting brain activity inhibits mental activity. Those who suffer localized brain damage also have such localized damage to the mind. The most natural explanation of this localization is that the mind is the brain. Captain Picard’s mind and brain, according to the mind-brain identity theorists, are one and the same thing. Any damage to his brain, therefore, produces damage to the mind also. Works Cited â€Å"Mind-brain Identity Theory†. Philosophy of Mind. Info. 2005. 22 June 2009 â€Å" Mind Body Dualism Theory†. Wikipedia. 2009. 20 June 2009

Demonstrate the impact of changing cost and revenue data on the breakeven point of a selected business Essay Example

Demonstrate the impact of changing cost and revenue data on the breakeven point of a selected business Essay Example Demonstrate the impact of changing cost and revenue data on the breakeven point of a selected business Essay Demonstrate the impact of changing cost and revenue data on the breakeven point of a selected business Essay Breakeven analysis can also be used to show how risky a business might be if the revenues or costs are not as originally predicted. Mia has considered a range of alternative scenarios where the cost and revenue are different to her original figures. Changes in fixed costs No of Customers Fixed costs Variable Costs Total Costs Revenue Profit/ Loss 0 1350 0 1350 0 (1350) 2000 1350 3000 4350 6000 1650 4000 1350 6000 7350 12000 4650 6000 1350 9000 10350 18000 7650 8000 1350 12000 13350 24000 10650 10000 1350 15000 16350 30000 13650 12000 1350 18000 19350 36000 16650 14000 1350 21000 22350 42000 19650 16000 1350 24000 25350 48000 22650 18000 1350 27000 28350 54000 25650 In the table above I can see the fixed costs have increased to 1,350. The fixed costs in the original sheet were 1,200. The differences between the two sums are à ¯Ã‚ ¿Ã‚ ½150. The Variable costs stay the same in the two sheets, but the total costs are different. In the original sheet the total cost of 2000 customers is à ¯Ã‚ ¿Ã‚ ½4200, but in this sheet the total is à ¯Ã‚ ¿Ã‚ ½4350. The revenue stays the same for both sheets but the last column (profit/loss) will change. On the original sheet the profit/ loss for 6000 customers is 7800, whereas this sheet is 7650. The break even formula is Fixed cost (Selling price- Variable costs per unit) 1350 - à ¯Ã‚ ¿Ã‚ ½3.00 à ¯Ã‚ ¿Ã‚ ½1.50 = à ¯Ã‚ ¿Ã‚ ½1.50 The breakeven point is à ¯Ã‚ ¿Ã‚ ½900 No of Customers Fixed costs Variable Costs Total Costs Revenue Profit/ Loss 0 1125 0 1125 0 (1125) 2000 1125 3000 4125 6000 1875 4000 1125 6000 7125 12000 4875 6000 1125 9000 10125 18000 7875 8000 1125 12000 13125 24000 10875 10000 1125 15000 16125 30000 13875 12000 1125 18000 19125 36000 16875 14000 1125 21000 22125 42000 19875 16000 1125 24000 25125 48000 22875 18000 1125 27000 28125 54000 25875 In the table above I can see the fixed cost have decreased to à ¯Ã‚ ¿Ã‚ ½1125 per month, in the original sheet it was à ¯Ã‚ ¿Ã‚ ½1200 pounds and has decreased by à ¯Ã‚ ¿Ã‚ ½75. The variable costs and the revenue are the same as originally predicted but the total cost and the profit/ loss has changed a lot. The total cost on the original sheet for 16000 customers was 25200 and the total cost for 16000 customers when the fixed cost is 1125 is 24000 pounds. The profit/ loss for the original, is for 8000 customers the profit is 10800 and for my new table my profit/ loss for 8000 customers is 10875. The break even calculation is: 1125 à ¯Ã‚ ¿Ã‚ ½3.00 à ¯Ã‚ ¿Ã‚ ½1.50= à ¯Ã‚ ¿Ã‚ ½1.50 The break even point is à ¯Ã‚ ¿Ã‚ ½750 No of Customers Fixed costs Variable Costs à ¯Ã‚ ¿Ã‚ ½1.75 Total Costs Revenue Profit/ Loss 0 1200 0 1200 0 (1200) 2000 1200 3500 4700 6000 1300 4000 1200 7000 8200 12000 3800 6000 1200 10500 11700 18000 6300 8000 1200 14000 15200 24000 8800 10000 1200 17500 18700 30000 11300 12000 1200 21000 22200 36000 13800 14000 1200 24500 25700 42000 16300 16000 1200 28000 29200 48000 18800 18000 1200 31500 32700 54000 21300 Changes In variable costs In the graph above the variable costs have increased to à ¯Ã‚ ¿Ã‚ ½1.75, in the original table the variable cost was à ¯Ã‚ ¿Ã‚ ½1.50. The fixed cost and the revenue is the same as the original, but the total cost and profit/ loss is different. In the original table the total cost for 18000 customers was 28200 and the total cost in the table above for 18000 customers is 32700. There is a big difference in the table above compared to the original. 1200 à ¯Ã‚ ¿Ã‚ ½3.00- à ¯Ã‚ ¿Ã‚ ½1.75= à ¯Ã‚ ¿Ã‚ ½1.25 The break even point is à ¯Ã‚ ¿Ã‚ ½960 No of Customers Fixed costs Variable Costs à ¯Ã‚ ¿Ã‚ ½1.75 Total Costs Revenue Profit/ Loss 0 1200 0 1200 0 (1200) 2000 1200 3500 4700 6000 1300 4000 1200 7000 8200 12000 3800 6000 1200 10500 11700 18000 6300 8000 1200 14000 15200 24000 8800 10000 1200 17500 18700 30000 11300 12000 1200 21000 22200 36000 13800 14000 1200 24500 25700 42000 16300 16000 1200 28000 29200 48000 18800 18000 1200 31500 32700 54000 21300 No of Customers Fixed costs Variable Costs à ¯Ã‚ ¿Ã‚ ½1.40 Total Costs Revenue Profit/ Loss 0 1200 0 1200 0 (1200) 2000 1200 2800 4000 6000 2000 4000 1200 5600 6800 12000 5200 6000 1200 8400 9600 18000 8400 8000 1200 11200 12400 24000 11600 10000 1200 14000 15200 30000 14800 12000 1200 16800 18000 36000 18000 14000 1200 19600 20800 42000 21200 16000 1200 22400 23600 48000 24400 18000 1200 25200 26400 54000 27600 In the table above the fixed cost is the same as the original, but the variable cost has decreased to à ¯Ã‚ ¿Ã‚ ½1.40. The revenue is the same as original but the total costs and profit/ loss is different. On the original sheet the total cost for 6000 customers is à ¯Ã‚ ¿Ã‚ ½10200 and in the table above at 6000 customers the total cost is 9600. So the difference between the two is 600. The profit/ loss on the original sheet are lower than the table above because on the original sheet at 10000 customers the profit/ loss are 13800, and on the table above the profit/ loss are at 14800. So the difference is 1000. 1200 - à ¯Ã‚ ¿Ã‚ ½3.00- à ¯Ã‚ ¿Ã‚ ½1.40= à ¯Ã‚ ¿Ã‚ ½1.60 So the breakeven point is 750. Changes in Revenue No of Customers Fixed costs Variable Costs Total Costs Revenue à ¯Ã‚ ¿Ã‚ ½3.50 Profit/ Loss 0 1200 0 1200 0 (1200) 2000 1200 3000 4200 7000 2800 4000 1200 6000 7200 14000 6800 6000 1200 9000 10200 21000 10800 8000 1200 12000 13200 28000 14800 10000 1200 15000 16200 35000 18800 12000 1200 18000 19200 42000 22800 14000 1200 21000 22200 49000 26800 16000 1200 24000 25200 56000 30800 18000 1200 27000 28200 63000 34800 The table above shows a change in the revenue. The original revenue was à ¯Ã‚ ¿Ã‚ ½3.00, but the table above is à ¯Ã‚ ¿Ã‚ ½3.50. The fixed and variable costs are the same as the original, but the Revenue is different. The profit/ loss are different because in the original table at 14000 customers the profit/ loss are 19800 and in the table above the profit/ loss for 14000 customers are 26800. 1200 - à ¯Ã‚ ¿Ã‚ ½3.50- à ¯Ã‚ ¿Ã‚ ½1.50= à ¯Ã‚ ¿Ã‚ ½2.00 The breakeven point is à ¯Ã‚ ¿Ã‚ ½600 No of Customers Fixed costs Variable Costs Total Costs Revenue à ¯Ã‚ ¿Ã‚ ½2.70 Profit/ Loss 0 1200 0 1200 0 (1200) 2000 1200 3000 4200 5400 1200 4000 1200 6000 7200 10800 3600 6000 1200 9000 10200 16200 6000 8000 1200 12000 13200 21600 8400 10000 1200 15000 16200 27000 10800 12000 1200 18000 19200 32400 13200 14000 1200 21000 22200 37800 15600 16000 1200 24000 25200 43200 18000 18000 1200 27000 28200 48600 20400 The table above has a revenue of à ¯Ã‚ ¿Ã‚ ½2.70. The fixed and variable costs are the same as the original table. The revenue is different so at 8000 customers the original the revenue is 24000, and on the table above at 8000 customers the revenue is 21600.

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buy custom Epidemiology essay There have been controversies on whether or not HPV vaccine should be mandated in public schools. There are those individuals who argue that mandating this vaccine in public schools will lead to girls engaging in more risky behaviors. Others oppose, arguing that these drugs are expensive. In addition, the opponents of this program are always concerned with the parents reaction towards mandating HPV vaccine. They argue that there is a likelihood of parents refusing to advocate for the introduction of this vaccine in public schools. The truth is that mandating this vaccine can be of great help, especially to a large population of girls who are vulnerable to being infected with sexually transmitted infections. It is true that abstinence is the best method of ensuring that one does not contract sexually transmitted diseases. Those who oppose mandating HPV vaccine should remember that abstinence can never protect one against involuntary rape. Another issue to consider is that as much as a woman can try her best in abstaining from sexual intercourse till marriage, it is impossible to prevent infection in case she encounters an infected husband. The above factors prove that women are more vulnerable to sexually transmitted diseases than men; therefore, it is important to mandate HPV vaccine in public schools in order to ensure their health (Cully, 2010) Research has indicated that the enforcement of primary and secondary seatbelt laws have played an important role in reducing the occurrence of motor vehicle injuries and fatalities. Primary enforcement of these laws helps police authorities to be able to arrest violators of this law hence promoting road safety. Epidemiological studies played an important role in the enforcement of seat belt laws. This is because it was through these studies that the effectiveness of both primary and secondary laws could be analyzed and, therefore, enforced. In addition, these studies helped in analyzing different socio-demographic characteristics that greatly influence safety belt law. Research has indicated that primary laws prove to be more effective than secondary laws. A study carried out in 50 states indicated that the use of primary safety belt laws leads to 85% safety among motor vehicle users. 74% was the safety rate in states that implemented secondary laws (Hawkins, 2011). Buy custom Epidemiology essay

Week 4 assignment Example | Topics and Well Written Essays - 500 words

Week 4 - Assignment Example It mainly focuses on the type of work they undertake, where they get finances and the target community. The united African transition is one community organization that has a focus on African Americans. The target community for this organization is quite different from the habitat for humanity and communities in schools. The habitat for humanity has a focus on any member of the society who cannot afford a home. Communities in schools, on the other hand, focus on at-risk school going children. It is to this respect that the united African organization does not solely relate the whole community. This is a key difference from the other organizations, which are not specific to other members of a society (Marshall et. al., 2007). The habitat for humanity organization, for example, avails cheap, non-profit mortgages to the disadvantaged members of society. This means that their focus is across the board. The communities in schools also do not have a direct focus on a particular school going children. Community organizations mostly have the non-for profit system in terms of their finances. Similarly, the habitat for humanity, community in schools and the united African organization share the same system. The united African organization accepts donations and sponsorships to help the needy African American community. In terms of their workforce, they use volunteers from the local communities. In this sense, they provide jobs for the locals. This is a similar strategy applied by communities in schools. They focus on volunteers and community partners. This helps them become very cost effective. The habitat for humanity, as a non-for-profit organization, acts a center where individuals interact with the aim of viewing the world as a common habitat for humanity. It is this respect that they gather donations and grants to help the disadvantaged community members. Each community organization has a target society.

Audience Analysis Essay Example | Topics and Well Written Essays - 250 words

Audience Analysis - Essay Example If a neighbor has the gun, then his or her neighbors will also clamor to have guns; in effect, resulting in an arms race. Because of the recent random mass shootings in which innocent people got killed, citizens now question the wisdom of having the Second Amendment, and the urgent need for gun controls. People who oppose guns come from a wide variety of sectors. The demographic factors are a mixture of concerned parents, peace advocates, worried citizens, and many other groups. In particular, the factors are by gender, age, race, educational attainment, income level, the martial status, party affiliation, religious preference, and the region or geography (Pew Research Center, 2011, para. 4). The politics of gun control and gun rights is complicated; public opinion on this matter has shifted markedly over the years. The audience profile should be analyzed so a speech can be suited to that particular demographic factor; for example, an audience composed mainly of well-educated people will most likely respond to logos, which is an appeal based on logic or reason while an audience composed of females may respond to pathos, an appeal to emotions. It is the duty of a speaker to research his audience in advance, so the speech can be a success. Pew Research Center (2011, January 13). Views of gun control – A detailed demographic breakdown. Pew Research Organization. Retrieved May 24, 2013, from